since 2005 reebok has been owned by adidas but it was originally in bolton in 1958 that the brand was established. the 2005 deal was valued at a massive $3.8 billion. in the uk reebok is best known for sponsoring football teams in the past, currently sponsoring the ufc, and numerous collaborations with palace. in 2003 jay z became the first non athlete to sign with reebok and get a signature shoe, the sneaker quickly became the fastest selling shoe in the company’s history.

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